Attract More New Clients With One Of These Special Websites and Blogs
Many of our clients are onto their second or third website.
Mostly because it is out of date and isn’t getting them
the results and business that they want.
These websites are almost always what we call a "brochure website"
or a "business card website", NOT a Relationship Building website.
It’s very 1-dimensional. People come once, either they
pick up the phone or buy it right then and there OR hit
the back button and go back to Facebook, e-mail or the dog.
It usually takes 7 visits to a website before they will
buy something or book a session with you.
With a static, never changing brochure website there’s no
reason to comeback, and you have no good reason to e-mail
them to invite them back.
This is why a Relationship Building website is critical to
bringing in new clients or getting existing one’s to purchase again.
How many times do you visit a Brochure website and why would you return? Please leave a Comment.
Facebook Comments:
Could you be more specific? What qualifies as a relationship building website?
For a lot of businesses, their websites doesn’t make sense to be anything other than an interactive brochure. The communication with their clients are done through either Twitter or Facebook, where the communication is done through a “public” person in order to build rapport.
Of course, you would know about this. So, how does one make a relationship building website short of sticking a blog on it?
Regards
@fake.volleyballer
Great question.
What makes a website worthy of visiting more than once?
People often need to visit a website 7 or more times to make a purchasing decision.
If it is static like a brochure, why would I go back? Even if someone keeps linking to it from Twitter or FB.
What is going to take for someone to take an action like:
a) pick up the phone and book a session, or order the product (people are very reluctant these days to call a “stranger”, they prefer to observe from arms length until they are ready to engage via e-mail or phone).
b) come to presentation (online or in-person)
c) e-mail me for more info
d) click a Buy Now button
e) take the time to drive to a brick and mortar store
?
Your website needs to be the hub of all relationship building initiatives. Including building your e-mail list, and customer list (ie. people who have bought something). Both of those are more valuable, than someone who clicked “Like” or “Follow” once. They are engaged. Otherwise the energy is scattered and doesn’t have order, structure and a hand-held process flow.
Social media is great for starting relationships and sharing, and I believe it is through e-mail, presentation and events, the blog and member’s only content that substantial trust is gained.
That’s why we created our free 7 Lessons on “How to avoid the mistakes most entrepreneurs make with their website and internet marketing”, when you sign up for our e-mail list you get these plus a 30 minute video of me teaching our Internet Marketing Pyramid. This pyramid, is not a pyramid scheme or business opportunity, it is how to grow in trust and credibility. I encourage you to sign up for it. See what we do. I always do my best to practice what I preach.