We are not just geeky engineers who build websites. We are also internet marketers who view your website as a relationship building tool, rather than an online brochure or business card. Our opinion is that your website should attract more prospects to you, and build a relationship with those prospects so they eventually become paying clients. Your website should be a reflection of who you are and your message to the world. It should connect with your target market, and build trust and credibility with them. Your website is a tool to build your tribe.
We specialize in developing Membership Based Websites. This is where your user gets a username and password and can login to password-protected areas of your website. Membership websites are great for protecting and delivering your information products (e-books, audios, video training courses…). Ever dream of owning a retreat center? Build your own Members Only online community, with a discussion forum and member interaction. Membership Websites are perfect for creating a continuity income stream, where your members pay you a monthly fee for on-going education, information and support. Think of it like creating an online CD-of-the-month club.
We have a very talented graphic designer on our team. We work with you to clarify your vision and message in order to articulate your message in a visual sense. So much of communication is visual and experiential, and it’s important your website has that “wow” factor. Your website should welcome your guests, just as you would create a beautiful living space in your home, you can do the same online. Send the message: “welcome, it’s safe here, stay a while…”. We will work with you and our graphic designer to create a website banner and background, logo, business cards, and any other print marketing material you require.
Internet Marketing Training & Consulting
If you already have a website you’re happy with but want to optimize how you use it to attract more clients and build your audience, then we can still help. We can help you maximize your marketing message through one-on-one strategy sessions with you to help you to:
- clarify who your target market is, who your niche is
- recognize exactly what problem you are solving in the world
- create your USP, your Unique Sharing Proposition – this is your 30-second introduction that must immediately communicate what you do, who you work with, and what results you can help them achieve. You can use your USP in any marketing copy on your website, or anywhere else online you are communicating what you do. You can also use it when you are networking with people, at a public talk, or even in a YouTube video. Your USP is key to communicating your message and attracting your audience.
- write persuasive copy for your website to connect on a deeper level with your audience and consciously build a relationship with them. Once you get your new website, what are you going to say on it? We will collaborate and work together to write the content to fill your website pages. We use a specific copywriting formula that we’ve created from all of the best-of-the-best internet marketers in the world. We will use this formula, and your own words to create a message that speaks to your audience and invites them to take action in connecting with you.
- create a sustainable and scalable business model. Many holistic practitioners, coaches, and authors are great at what they do – helping people. But we’ve found that many of our clients struggle when figuring out how to build their business. We can work with you to build a business model that moves you away from trading your time for money… and moves you towards trading your VALUE for money.
We believe that your #1 asset is what’s in your mind, your heart, and your life experience. This is your “intellectual property”. How can we get what’s in your mind into a product that you can create once and sell over and over again? We work with you to develop your intellectual property, which could look like creating downloadable audios, video training courses, an e-book, a book, a workshop DVD, a meditation CD, or even your own angel card deck.
We can support you to create your continuity business model. What is your CD-of-the-month club? You can offer your clients support on an ongoing basis – education, advice, downloads, videos, special reports – and you get paid recurring income. Not sure where to start? We can help you build the overall strategy, write your scripts, record you, and even do post-production on your videos!
It Doesn’t Matter Where You Live!
Many people ask us if we can work with them even if they live in another country. The answer is “yes”! We are based in Calgary, Alberta, Canada. But we have clients in Victoria, Saskatchewan, Toronto, California, Montana, and Florida. We have clients all over the world! We do all of our work via web-conferencing, where we can share screens and really collaborate together on your project!
How to Get Started…
If you would like to discover if we are a fit to work together, then we’d like to offer you a complimentary consultation. During this free 1-hour “Discovery Session” we will get to know you better, your business challenges and goals. We will give you some on-the-spot strategies that you can implement immediately, and then we will talk about ways we can support you with a new website and/or marketing strategy consulting.
If you are interested in booking a complimentary Discovery Session then please use the contact form below and indicate 2 days and times that would work for you.
We look forward to connecting!